It’s hard when you ask the audience to go on a different trip than the one they already know. Also, the film industry doesn’t want to finance every movie that aims to be different. They want it to be like Coca-Cola. You get it and it’s Coca-Cola and you drink it and they make it again and again and again and they make good money.— Francis Ford Coppola, in an insightful interview with The Talks
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