Evolution of the Penguin logo →
Penguin Books publishing company was founded in the 1930s, and revolutionized the industry by selling high quality, low-priced paperbacks, mainly through major department stores. The website Logo Design Love has kindly chronicled the evolution of Penguin Books’ signature penguin logo, which you can read about by clicking the link above.
If you like the simple, cutesy-vintage look of earlier Penguin books as much as I, you can find them at antique shops, used bookstores, or on Etsy. They’re steadily growing popular as collectibles.
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